At a conference at the Salon des Seniors, Seniosphère Conseil and Bold by BIG Success will present, exclusively, our analysis of the Total Video opportunity for the 50+ audience.

For a long time, seniors were mainly associated with live television.
Yet over the past 15 years, their relationship with images and video content has profoundly evolved.
Understanding this journey means understanding how today’s 50+ consumers navigate the Total Video ecosystem—and, more broadly, how they adopt innovations.
A key perspective for rethinking communication opportunities after 50.

Join us at this conference!