Your partner for accelerated growth of Baby Boomer and Senior businesses.
'senior' strategy
Seniors and Baby Boomers
with senior clients
'senior' strategy
Seniors and Baby Boomers
with senior clients

To optimize opportunities linked to aging of the population, Seniosphère Conseil works alongside it clients to develop finely tuned strategy, launch or reposition brand or product, audit client relationships, design studies and surveys.
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The senior target is complex, continuously evolving and far from homogenous. Take advantage of Seniosphere’s expertise to improve your understanding of the target, design an efficient segmentation and discover the impact age has on the way your products or services are experienced.
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Seniosphere Coneil will work alongside you in the interpretation of client data, in defining a tailored marketing approach or in auditing and adapting your client relationship.
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Becoming a senior means feeling the first signs of aging. Your customer should never feel his age when using your product. Seniosphere Conseil performs audits of existing products and will guide your team in the development of products or services.
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- 22/11/2022 - Nouvelle date Webinar Innovations et Baby-BoomersWEBINAR Nouvelle date disponible Le mardi 22 novembre à 17h30 Présentation de l'étude En 2022, quelles innovat...
- 27/10/2022 - Webinar Innovation for Baby-Boomers in EuropeWEBINAR Le jeudi 27 octobre à 17h30 Résultats de l'étude En 2022, quelles innovations pour les Baby-Boomers en Europe...
- 13/10/2022 - Invitation Innovation and Baby-Boomers in Europe SurveySeniosphère Conseil vous invite le 13 octobre pour vous présenter sa 9ème étude annuelle En 2022, quell...
- 27/09/2022 - 2èmeVieLab, the 50-75 insights communitySeniosphère Conseil and OpinionWay have launched in March 2022 2èmeVieLab, the first permanent community of insights on 50-75 year olds, Baby-Boomers and early GenX in France: A community of 50-75 year old consumers 100% onlin...
- 22/07/2022 - Ageing Well and Baby Boomers observatoryIn 2022, Seniosphere carried out the 12th wave of its Observatory on Ageing Well, Longevity and Baby Boomers in Europe.An opportunity to discover the evolution of this theme since 2019 and the impact of Covid on the behaviours and expectations of ...
In addition to SAMO, a suit that simulates all aspects of aging, Seniosphere has targeted tools to simulate sight or hearing loss and reduced dexterity in fingers’.

- R&D centers, competitiveness clusters, marketing managers, product managers
- Communication / PR managers
- Regional authorities, architects, transport or city managers
- Hospitals, nursing homes and social and regional authority staff
- To imagine new products or services for seniors in collaboration with design teams
- To adapt your current points of sale and public places to the needs of the aging population. Make your packaging and products 'senior friendly'
- To raise awareness and train staff on how to receive and care for seniors
- To make nursing home and healthcare staff understand the difficulties faced by senior residents and have them consider ways to improve their service.
Seniosphere goes further and enables you to live a real experience through:
- Scenarios specially designed to your needs,
- Analysis and decoding of situations and results,
- Specialized training programs (commercial, call centers and healthcare personnel).
5 generations participate in the TV program 'Let’s celebrate our 100 years'