Fast tracking innovation for the Baby Boomer and Senior market
  
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Seniosphere Conseil,
Your partner for accelerated growth of Baby Boomer and Senior businesses.
We work with you in the development of a successful 'senior' strategy, interpretation of market trends, adaptation and creation of new products or services.
Your challenges
Define a
'senior' strategy
Take a 360° view of
Seniors and Baby Boomers
Improve your relationship
with senior clients
Make your offer 'senior friendly'
Define a
'senior' strategy
Take a 360° view of
Seniors and Baby Boomers
Improve your relationship
with senior clients
Make your offer 'senior friendly'

To optimize opportunities linked to aging of the population, Seniosphère Conseil works alongside it clients to develop finely tuned strategy, launch or reposition brand or product, audit client relationships, design studies and surveys.


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The senior target is complex, continuously evolving and far from homogenous. Take advantage of Seniosphere’s expertise to improve your understanding of the target, design an efficient segmentation and discover the impact age has on the way your products or services are experienced.


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Seniosphere Coneil will work alongside you in the interpretation of client data, in defining a tailored marketing approach or in auditing and adapting your client relationship.


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Becoming a senior means feeling the first signs of aging. Your customer should never feel his age when using your product. Seniosphere Conseil performs audits of existing products and will guide your team in the development of products or services.


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Our Market Updates
Press review
Simulating Aging
To understand how physical, cognitive and psychological aging affects the product or service experience and to adapt a proposition accordingly, Seniosphere uses a range of age simulation tools where clients literally put themselves “in the shoes” of senior customers.

To reproduce the physical sensations of aging such as vision loss, hearing and mobility difficulties Seniosphere offers its clients Seniosimulation®,Seniosimulation® consisting of an entire range of innovative age simulation tools.

In addition to SAMO, a suit that simulates all aspects of aging, Seniosphere has targeted tools to simulate sight or hearing loss and reduced dexterity in fingers’.


Any department that needs to consider the effects of aging in concrete terms:

  • R&D centers, competitiveness clusters, marketing managers, product managers
  • Communication / PR managers
  • Regional authorities, architects, transport or city managers
  • Hospitals, nursing homes and social and regional authority staff
  • To imagine new products or services for seniors in collaboration with design teams
  • To adapt your current points of sale and public places to the needs of the aging population. Make your packaging and products 'senior friendly'
  • To raise awareness and train staff on how to receive and care for seniors
  • To make nursing home and healthcare staff understand the difficulties faced by senior residents and have them consider ways to improve their service.
Simply putting on the SAMO simulation tool is insufficient.
Seniosphere goes further and enables you to live a real experience through:

  • Scenarios specially designed to your needs,
  • Analysis and decoding of situations and results,
  • Specialized training programs (commercial, call centers and healthcare personnel).
Welcome to the world of Grandma

5 generations participate in the TV program 'Let’s celebrate our 100 years'


Case studies and key figures
All key figures on seniors
All case studies and key figures
All studies on seniors
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