Seniosphere Conseil,
Your partner for accelerated growth of Baby Boomer and Senior businesses.
Your partner for accelerated growth of Baby Boomer and Senior businesses.
We work with you in the development of a successful 'senior' strategy, interpretation of market trends, adaptation and creation of new products or services.
Your challenges
Define a
'senior' strategy
'senior' strategy
Take a 360° view of
Seniors and Baby Boomers
Seniors and Baby Boomers
Improve your relationship
with senior clients
with senior clients
Make your offer 'senior friendly'
Define a
'senior' strategy
'senior' strategy
Take a 360° view of
Seniors and Baby Boomers
Seniors and Baby Boomers
Improve your relationship
with senior clients
with senior clients
Make your offer 'senior friendly'
To optimize opportunities linked to aging of the population, Seniosphère Conseil works alongside it clients to develop finely tuned strategy, launch or reposition brand or product, audit client relationships, design studies and surveys.
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The senior target is complex, continuously evolving and far from homogenous. Take advantage of Seniosphere’s expertise to improve your understanding of the target, design an efficient segmentation and discover the impact age has on the way your products or services are experienced.
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Seniosphere Coneil will work alongside you in the interpretation of client data, in defining a tailored marketing approach or in auditing and adapting your client relationship.
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Becoming a senior means feeling the first signs of aging. Your customer should never feel his age when using your product. Seniosphere Conseil performs audits of existing products and will guide your team in the development of products or services.
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19/06/2025 - 2ème SenioREvolutionJoin the 2nd SenioREvolution on June 19 in Paris from 9:00 to 11:00 AM! The second edition of SenioREvolution will be an opportunity to review current market knowledge, explore trends—including inspiring strategy benchmarks—and experi...- 13/03/2025 - Conférence Déridez votre com' boomer !Les #Boomers sont aujourd'hui la génération la plus nombreuse des seniors. Avec beaucoup d'expériences, une culture propre, des attentes nouvelles, s'adresser à eux n'est pas toujours facile.Qui sont-ils ?Sont-ils sensi...
- 07/11/2024 - Partner with Silver Markeing AssociationWe are delighted to be a partner of the Silver Marketing Association, an organization whose mission is to promote best practices and ethical marketing for the senior target. The association's objectives are to: Share knowledge and information...
- 19/09/2024 - Seniosimulation for health care professionnalsThanks to the Pfizer laboratory, Seniosphère Conseil is raising cardiologists' awareness of the different dimensions of ageing with Seniosimulation at the JFIC-CAT congress. Awareness is as strong and useful as ever, whatever the sector!
- 18/06/2024 - Retirered and Ready to Spend, the second opportunity identified by McKinsey.McKinsey & Company has just published its report "State of Consumer 2024: What's Now and Then," identifying nine essential consumer trends. The second highlighted trend is "Retirees Ready to Spend." We are convinced that current retirees, wh...
- 06/11/2024 An inspiring example of intergenerational communication Cristaline addresses grandparents during the All Saints' holiday.
- 29/10/2024 The SIAL, the international food exhibition, celebrates its 60th anniversary. But is it senior? Yes, it is, but not quite enough!
- 22/10/2024 We participated in the ILC Webinar "The Future of Ageing in an Uncertain World": : here is what we took away from it.
- 15/10/2024 Population aging is everywhere, but who is really talking about it? A debate to listen to on France Culture
- 04/05/2024 La Foire de Paris, a popular venue for senior citizen whose experience could be muche improved
- 12/03/2024 0,72 child per woman this is the worrying birth rate of South Korea
- 30/04/2024 An inspiring initiative from QVC in the US for women 50+
To understand how physical, cognitive and psychological aging affects the product or service experience and to adapt a proposition accordingly, Seniosphere uses a range of age simulation tools where clients literally put themselves “in the shoes” of senior customers.
To reproduce the physical sensations of aging such as vision loss, hearing and mobility difficulties Seniosphere offers its clients Seniosimulation®,Seniosimulation® consisting of an entire range of innovative age simulation tools.
In addition to SAMO, a suit that simulates all aspects of aging, Seniosphere has targeted tools to simulate sight or hearing loss and reduced dexterity in fingers’.
In addition to SAMO, a suit that simulates all aspects of aging, Seniosphere has targeted tools to simulate sight or hearing loss and reduced dexterity in fingers’.
Any department that needs to consider the effects of aging in concrete terms:
- R&D centers, competitiveness clusters, marketing managers, product managers
- Communication / PR managers
- Regional authorities, architects, transport or city managers
- Hospitals, nursing homes and social and regional authority staff
- To imagine new products or services for seniors in collaboration with design teams
- To adapt your current points of sale and public places to the needs of the aging population. Make your packaging and products 'senior friendly'
- To raise awareness and train staff on how to receive and care for seniors
- To make nursing home and healthcare staff understand the difficulties faced by senior residents and have them consider ways to improve their service.
Simply putting on the SAMO simulation tool is insufficient.
Seniosphere goes further and enables you to live a real experience through:
Seniosphere goes further and enables you to live a real experience through:
- Scenarios specially designed to your needs,
- Analysis and decoding of situations and results,
- Specialized training programs (commercial, call centers and healthcare personnel).
Welcome to the world of Grandma
5 generations participate in the TV program 'Let’s celebrate our 100 years'
5 generations participate in the TV program 'Let’s celebrate our 100 years'