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Seniosphere interviewed for Les Echos article called"The 55-64 y.o., a golden target" (19/10/2010)

The newspaper, Les Echos, published an article called "The 55-64 y.o., a golden target" in the October 18 issue, and the weekly document on marketing and advertising.

Sophie Schmitt, co-manager of Seniosphere, was interviewed for this article. She spoke about the convergence of values that Seniosphere finds between the younger and the oldest generation.

Were also interviewed 2 Seniosphere's customers: BNP Paribas and Orange.
Agathe Buret, Marketing manager at BNP Paribas Retail, talked about the BNP offer towards that target.

Florence Paour, Head of marketing mobile phones at Orange Telecom explained how Orange tested, with the help of Seniosphere, their phones adequacy
to the needs of the elder population.

Article des Echos du 18 octobre 2010
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