In 2022, Seniosphere carried out the 12th wave of its Observatory on Ageing Well, Longevity and Baby Boomers in Europe.
An opportunity to discover the evolution of this theme since 2019 and the impact of Covid on the behaviours and expectations of a generation, the Baby Boomers, for whom Aging Well is a huge issue to continue enjoying life.

Key insights from the 2022 study :

1. The growing importance of ageing well
In 2019, being concerned about ageing well was important for a large majority of Baby Boomers and very important for half of them. In three years, the proportion of those who say it is "very important" has reached two-thirds of 55-75 year-olds in the three countries, an effect of the crisis coupled with Baby Boomers' growing experience of their ageing.

2. Priorities for Ageing Well have evolved
Living in the right environment and having the right lifestyle, socialising, not smoking, exercising and sleeping well are the post-Covid pillars of ageing well. Food remains one of the pillars of ageing well and one of the priority expenses, but it has dropped to 4th position.

3. The majority of Baby Boomers feel poorly represented in the media
To age well in France and Germany, it is important to feel good in body and mind. However, three quarters of Baby Boomers do not feel well represented in the media, in advertising or in society, which represents a growing challenge.

If you would like to know more about the Observatory, buy the 2022 report or receive the invitation to the 2023 presentation, please contact us contact@seniosphere-conseil.com