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Senior Marketing: Return from a benchmarking trip to Japan (01/07/2010)

Japan is the oldest country in the world with a decreasing population and a strongly increasing number of centenarians.
Therefore, benchmarking in Japan is a must when you are focused on the seniors' needs.

Mana Naito, from Seniosphere, just came back from a 2 week benchmarking trip in her native country. She brought back an impressive number of innovative products.
They will join the other innovative products brought back from our regular benchmarking trips, and will serve as innovation accelerators for our customers.

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