We have just released the 5th wave of The Baby Boomers, Innovation and digital in Europe. 

Born between 1946 and 1964, Baby Boomers have been offered many innovations to improve their daily life : diapers for their new born, credit cards, anti-aging creams, ready to use salads, internet... 

The older Baby Boomers are now in their 70ies. 

What are their attitudes toward innovation and digital ?

Which benefits are they expecting from new products or services ?

In which sectors are they expecting innovations ? 

This Online Survey was conducted in the UK, Germany and France with a total of 1200 respondents.

 If you are interested in a presentation of this survey or wanting to learn more about it. Please contact us.