2èmeVieLab, the 50-75 insights community (27/09/2022)
Seniosphère Conseil and OpinionWay have launched in March 2022 2èmeVieLab, the first permanent community of insights on 50-75 year olds, Baby-Boomers and early GenX in France:
A community of 50-75 year old consumers 100% online to :
- Immerse yourself in the reality of this population and get to know them better
- Refine your positioning
- Follow the long term trends and their every day life
- Continuously innovate in products and services
The 200 members of this permanent community are invited to
- Spontaneously share their daily realities and thoughts
- Answer questions every fortnight on different themes (food, socialisation, consumption, health, digital...)
Each client has access to :
- - all the discussions
- - 22 annual insights from the discussions
- - the newsletter every two months
They are able to conduct studies on an ad hoc basis at their convenience. The community is sold by subscription.
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