Seniosphère Conseil and OpinionWay have launched in March 2022  2èmeVieLab, the first permanent community of insights on 50-75 year olds, Baby-Boomers and early GenX in France:

A community of 50-75 year old consumers 100% online to :

• Immerse yourself in the reality of this population and get to know them better
• Refine your positioning
• Follow the long term trends and their every day life
• Continuously innovate in products and services

The 200 members of this permanent community are invited to

• Spontaneously share their daily realities and thoughts
• Answer questions every fortnight on different themes (food, socialisation, consumption, health, digital...)

Each client has access to :

• - all the discussions
• - 22 annual insights from the discussions
• - the newsletter every two months
  
  They are able to conduct studies on an ad hoc basis at their convenience. The community is sold by subscription.

I'd like to know more about the community