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Seniosphere Conseil in LSA (26/11/2015)

What type of innovation attracts Baby Boomers?

A life marked by innovations since their adolescence: Hypermarket in 1963, frozen food in 1968, disposable nappies in 1971... Baby Boomers were raised in the consumer and marketing culture. With a strong purchasing power, this population of 16 million is a key target for all brands. Click here to view the article on LSA site

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