Presenting Ageing Well 2016; we will provide an insight into the attitudes and behaviours of the Baby Boomer generation, as it faces the challenges of its longevity. Our just completed 2016 study focuses on the attitudes of 2,400 respondents aged 50-70 years, carried out across 6 countries: UK, France, Germany, Spain, Ireland & the Netherlands.        

Join us for a breakfast seminar to explore:

•  Changing attitudes of Baby Boomers to health, food & science, internet use, fashion, new technology, innovation and the sharing economy.
•  What Baby Boomers are willing to spend on, and what strategies will reach them effectively? 
•  What differentiates UK Baby Boomers from those of other European countries? How should marketing and product development be adapted?
•  How resilient are Baby Boomers to stress and the effects of ageing? What coping strategies have they put in place?
•  What new global trends have emerged in 2016 from more progressive Japanese & North American markets? 

Speakers:

Sophie Schmitt - CEO Seniosphère Conseil, the leading European consulting group specialised in marketing and strategy for the 50+ Baby Boomer & Senior market.

Adele Gritten - Managing Director, Corporate Development, Future Thinking, is responsible for overseeing key accounts including best practice and client development.

Join us for our breakfast seminar on Thursday 24th November from 8.30am - 10.00am at The Club at The Ivy, London 9 West St, London WC2H 9NE

Please reserve my place on Thursday 24th November

I am interested but I cannot make that date