Date:  Thurs 11th February 2016

Time: 8.30 – 10.00am

Venue: The Club at The Ivy, London

In recent years the 50+ market has become increasingly important to brands. In marketing terms their strategic value has been magnified due to their high levels of disposable income. Understanding the effects of ageing and the evolving needs of the baby boomer generation enables brands to tap into this market, by developing innovative commercial strategies, products or services. On Thursday 4th and 11th February 2016 at The Ivy London, Seniosphere Conseil and Future Thinking will present the findings of Ageing Well 2015 survey, an insight into the attitudes and behaviours of the baby boomers generation. The online self funded study focusses on the attitudes of 1,600 50-70 year old respondents and was carried out across the UK, France, Germany and Spain. Key themes include:

• What are the needs and expectations of Baby Boomers (50-70 years) regarding ageing well?
• What does Ageing Well mean to this group, and how does it impact on their purchasing priorities?
• What are new global trends in Ageing Well and how can brands exploit these opportunities?
• What is the value of innovation in products and services to Baby Boomers?

Speakers:

• Sophie Schmitt – CEO Seniosphere Conseil, the leading European consulting group specialized in marketing and strategy for the 50 years +: Baby Boomer and Senior market. 
• Julian Kenway - Commercial Director: Future Thinking

Previous attendees: Sectors include: Financial Services, FMCG, Health & Beauty, Retail, Travel & Transport Companies include: Danone, EE, Estée Lauder, Reckitt Benkiser, SNCF, Société Générale & Unilever

To reserve a place for yourself and/or colleagues please click on the relevant link below:

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For more information on the specific findings of the Ageing Well self-funded study and the invitation breakfast seminar launch events on Thursday 4th and 11th February 2016 at The Club at The Ivy, London please contact:

Sophie Schmitt Seniosphere Conseil on +33 6 85 68 01 25 or by  email.

Kind regards

Sophie