Strategy and
Conseil en stratégie et marketing3
We always adapt our methodologies to your needs..

An initial type of mission might cover strategy with regards the opportunities or risks linked to the aging of the population. We guide you in answering strategic questions:

  • What will be the impact of aging of the population on your company, your brand portfolio or activities, your distribution channels?
  • Which opportunities arise from these new market segments in your business sector?
  • How to develop a common strategy across different European countries for Senior targets?
  • Which distribution strategy for this target?

The second group of missions concerns your marketing strategy. Areas where we intervene include:

  • Segmenting the target and identifying priority targets
  • Evaluating your current products and services
  • Conceiving tailored exploratory studies by partnering with institutions (qualitative, quantitative, ethnographic….)
  • Developing a positioning on Senior segments

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