All elements of the mix need to be rethought and adapted for Baby Boomers and Seniors.

We perform support missions, amongst others things on:

• Auditing customer relationship with different Seniors and identifying areas for improvement
• Optimizing distribution channels’ and shelf presence: auditing and revisiting your packaging or point of sale displays
• Elaborating a price strategy by taking into consideration the value of your products or services as perceived by Seniors
• Conceiving promotions that answer Seniors’ needs
• Creating or revisiting the adapted communication tools including websites
  
  
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