Operational marketing
Marketing opérationnel2

All elements of the mix need to be rethought and adapted for Baby Boomers and Seniors.

We perform support missions, amongst others things on:

  • Auditing customer relationship with different Seniors and identifying areas for improvement
  • Optimizing distribution channels’ and shelf presence: auditing and revisiting your packaging or point of sale displays
  • Elaborating a price strategy by taking into consideration the value of your products or services as perceived by Seniors
  • Conceiving promotions that answer Seniors’ needs
  • Creating or revisiting the adapted communication tools including websites

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