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Launch of 2ème Vie, the 50-75 insights community (28/10/2021)

Seniosphère Conseil and OpinionWay are pleased to announce the launch of 2ème Vie, the first permanent community of insights on 50-75 year olds, Baby-Boomers and early GenX in France:

A community of 50-75 year old consumers 100% online to :

  • Immerse yourself in the reality of this population and get to know them better
  • Refine your positioning
  • Follow the long term trends of the Covid crisis
  • Continuously innovate in products and services


The 200 members of this permanent community will be invited to

  • Spontaneously share their daily realities and thoughts
  • Answer questions every fortnight on different themes (food, socialisation, consumption, health, digital...)


Each client will have access to :

  • - all the discussions
  • - 22 annual insights from the discussions
  • - the newsletter every two months

    They will also be able to conduct studies on an ad hoc basis at their convenience. The community will be sold by subscription.

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