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Launch of 2ème Vie, the 50-75 insights community (28/10/2021)

Seniosphère Conseil and OpinionWay are pleased to announce the launch of 2ème Vie, the first permanent community of insights on 50-75 year olds, Baby-Boomers and early GenX in France:

A community of 50-75 year old consumers 100% online to :

  • Immerse yourself in the reality of this population and get to know them better
  • Refine your positioning
  • Follow the long term trends of the Covid crisis
  • Continuously innovate in products and services

 

The 200 members of this permanent community will be invited to

  • Spontaneously share their daily realities and thoughts
  • Answer questions every fortnight on different themes (food, socialisation, consumption, health, digital...)

 

Each client will have access to :

  • - all the discussions
  • - 22 annual insights from the discussions
  • - the newsletter every two months

    They will also be able to conduct studies on an ad hoc basis at their convenience. The community will be sold by subscription.

I'd like to know more about the community

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